WINTER COLLECTION FABRICS 2019 
 
Linen

Linen is an amazing fabric: it’s not only wonderful to wear, but is also the oldest known fibre, as well as one of the most sustainable. 

Linen comes from the flax plant. The plants go through a process called “retting” to help separate the fibres. Flax is a bast fibre, which means that the structure is basically a bunch of long fibres inside of a thicker tube. The retting breaks down the outside and the “glue” holding the fibres together, which then allows the fibres to be separated, spun, and woven or knit.

Linen is absorbent, breathable. The fibres are porous, and it’s great at keeping you cool in the summer but it can also be insulating in colder temperatures. 

WHY LINEN IS SO SUSTAINABLE 

  • There is very little waste with flax; other part of the plant, like the seeds, can be used to produce linseed oil or flax seeds for consumption.
  • Growing Flax Requires less Water Consumption 
  • Linen typically requires fewer pesticides, herbicides and fungicides than most fabrics. 
  • The durability of linen means it lasts longer than other materials ( and what Bronté love's about Linen is every where it gets softer) 

Cotton

Like organic foods 20­ years ago, the idea of organic cotton is confusing to many of us. It’s taken a little longer to catch on because the correlation isn’t as direct­. We don’t eat cotton fiber (at least we hope you don’t!) However, more people are becoming knowledgeable as to how the organic cotton movement is just as powerful and important as that of organic foods.

In addition to being one of the most widely grown crops in the world, growing conventional cotton is also one of the most chemical-­intensive. These chemicals have tremendous impact on the earth’s air, water, soil, and the health of people in cotton-growing areas. They are among the most toxic chemicals as classified by the Environmental Protection Agency.

The problem is even worse in developing countries with uninformed consumers, and lack of stable institutions and property rights. In addition to destroying the land, thousands of farmers die from exposure to these chemicals every year.

That's why Bronté has tuned to organic cotton usage !

ETHICAL FASHION

One solution when it comes to ethical fashion‍‍‍ is to avoid purchasing products which are produced in sweatshops, and to purchase fairly traded clothing. This ensures that producers and workers in developing countries are paid a fair price for their work under decent working conditions with the aim of reducing poverty and promoting sustainability.  

 

JOIN #BrontéTribe